Ready to collaborate!
If you have a project or subject in mind, let’s chat :
email: sirun.design@gmail.com
USA : text or call
Int’l: whatsapp
AREAS OF EXPERTISE:
Architectural Design:
Remodeling, new design, and
innovative ideation of permanent spaces:
Residential - Retail - Hospitality - Landscaping, etc.
Set Design:
Creating memorable &
experiential environments,
for performances and events.
Brand Storytelling:
Crafting Digital and
Physical Spaces/Experiences,
that articulate and amplify brand narratives.
Creative Direction:
Providing strategic guidance for
multi-disciplinary teams, for
impactful design ideation
and cohesive execution.
AREAS OF INTEREST:
Sustainable materials and build methods including mold-making for architectural poured concrete elements.
Site-specific (location based) interventions (2D/3D), for a meaningful storytelling.
more coming soon…
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Raised in Beirut, my work is rooted in spatial nostalgia, stemming from my family's mold-making shop (for packaging), beneath our apartment.
After high school, to get hands-on knowledge about the business, I underwent training on advanced machinery in China,
before joining the ’Architecture d'intérieur’ BA program at l’a.l.b.a.*
With MARIAGROUP, I contributed to award-winning residential developments in Saudi Arabia and helped design private villas for prominent Lebanese families. Working with this (top) studio in Beirut, has been a solid foundation to my practice in designing spaces.
Expanding my horizons, I pursued a master's in set design from CalArts, where I led the set design for 'King Lear' at the Walt Disney Modular Theater. Relocating from the Middle East to USA, I co-founded Silvernail Design in Phoenix, specializing in crafting architectural steel elements and collaborated with local architects.
Now at Freeman, I help shape immersive spaces and experiences for different scale events, working with world-class brands, realizing their stories to life.
Despite the physical distance, I carry my roots with me, embracing new knowledge and experiences.